Client Projects
I work with visual artists to build thoughtful digital platforms that highlight craft, process, and creative voice. I help my clients translate creative work into compelling visual storytelling that connects with both industry peers and broader audiences.
Emmy Award Consideration Campaign • Cinematographer
To support cinematographer James Whitaker’s Primetime Emmy Award–winning campaign for DTF St. Louis (Outstanding Cinematography for a Limited or Anthology Series or Movie), I executed a targeted social media push designed to elevate his visual storytelling throughout voting season. The strategy focused on driving recognition around key cinematic moments, technical precision, and scene breakdowns to engage industry peers and award voters. By connecting his visual decisions to the emotional arc of the series, the campaign helped build the momentum that culminated in his Emmy victory.
Design & Visual Identity
Created a tailored visual language using custom frame overlays derived directly from the show’s color palette. Paired with minimalist, clean typography, the design ensured the graphic framework elevated James’s visuals without competing with them, creating a cohesive FYC campaign identity across all posts.
Technical & Emotional Storytelling
Structured each post to balance technical execution, such as lens selection, lighting choices, and camera movement, with the specific emotional beats required of the scene, connecting artistic craft to narrative impact.
Industry & Awards Visibility
Highlighted critical scene breakdowns and pivotal sequence spotlights specifically structured for voting season, driving recognition among peers and showcasing the key moments that defined the visual standard of the series.
Brand Strategy & Visibility Campaign • Director
To support director Paul Cameron, ASC, DGA, and his ongoing focus on high-profile feature and episodic directing, I manage a strategic personal brand and social media campaign that expands awareness of his directorial work alongside the launch of his official director portfolio website. The content highlights his narrative leadership on set, distinct cinematic approach, and recent directorial projects. By connecting his dedicated website presence with consistent social strategy, the campaign strengthens his visibility as a lead director across the entertainment industry.
Directorial Positioning & Website Integration
Aligning social messaging with his dedicated directing website to establish a unified digital home for his work, directing attention toward his episodic and feature projects like Special Ops: Lioness and The Terminal List.
Director’s Notebook & On-Set Leadership
Developing regular behind-the-scenes features that highlight his creative process - from blocking and performance direction to visual pacing - showcasing his hands-on command of large-scale productions.
Elevating Directorial Voice
Curating narrative-focused spotlights that celebrate his evolution into directing, framing his deep visual expertise as a core strength while keeping the primary focus on his current and future directorial roster.
Awards Season Campaign • Best Costume Design
For Academy Award–winning costume designer Deborah L. Scott, CDG, I developed a social media campaign designed to showcase the artistry and narrative depth behind her costume work for Avatar: FIre & Ash. The content highlighted character-driven design, industry recognition, and awards-season visibility through thoughtful storytelling and curated visuals. By connecting costume details to the film’s broader narrative world, the posts helped audiences better understand the craftsmanship behind the designs.
Craftsmanship via Storytelling
For this series of posts, I developed storytelling-driven captions that explored how character development influenced the costume design. Drawing from Deborah’s creative process and the narrative world of the film, the writing connected visual details in the costumes to the personalities, journeys, and thematic elements of the characters. This approach allowed audiences to appreciate the craftsmanship behind the designs while also deepening their understanding of how costume supports cinematic storytelling.
Editorial Highlights
To highlight industry recognition surrounding the project, I created a magazine round-up featuring editorial coverage and press mentions across film publications. By presenting these features together, the post reinforced Deborah’s visibility within the industry while creating a clear snapshot of the film’s growing media presence. The format helped celebrate the project’s momentum while directing audiences toward the broader conversation happening in film journalism.
For Your Consideration Content
As part of the awards-season campaign, I designed a series of For Your Consideration (FYC) posts that positioned Deborah’s work within the industry’s awards landscape. The visuals combined strong imagery from the film with clean, structured layouts that aligned with the visual language commonly used during awards campaigns. These posts helped spotlight the craftsmanship of the costume design while supporting the broader recognition efforts surrounding the film.
Awards Season Campaign • Cinematographer
Nicole Hirsch Whitaker, ASC came to me during awards season with real momentum behind her — already nominated for an Independent Spirit Award for Best Cinematography for her work on Dust Bunny — and a goal of expanding that recognition within the industry. Together we developed a visually driven Instagram campaign that paired impactful imagery with story-driven captions, translating the artistry and craft behind her cinematography into content that resonated with both film professionals and broader audiences. The campaign was built around education and process — giving people a genuine reason to pay attention, not just a reason to scroll past.
Campaign Strategy & Visual Identity
Building a campaign for a cinematographer during awards season means understanding two audiences at once — the industry insiders who know the craft deeply, and the broader film community who responds to visual beauty and story. For Nicole, I developed a content strategy that honored both, pairing carefully selected imagery with narrative captions that translated her technical artistry into something accessible and compelling. Every post was designed to build a cohesive visual identity across the feed while keeping the focus where it belonged — on her extraordinary work on Dust Bunny.
Editorial & Awards Content
The For Your Consideration campaign was built around the visual language of awards season — clean typography, strong hierarchy, and imagery that positioned Nicole's work within the broader industry conversation. Alongside the FYC graphics, I curated press highlights including an Indie Wire review that captured the singular quality of her cinematography in a way that felt like external validation rather than self-promotion. Together these posts created a rhythm of recognition that kept Nicole's name in the conversation at exactly the right moment.
Craft Showcase & Education
The Color Profile Inspiration carousel was the heart of the educational strategy — pulling back the curtain on how Nicole approached color as an emotional and narrative tool throughout Dust Bunny. By grounding the post in her actual creative references and process, it gave audiences something genuinely interesting to engage with while positioning her as a thoughtful, articulate artist. In addition to campaign execution, I worked with Nicole to develop a clearer understanding of Instagram as a professional platform, delivering a reference guide she could use to grow and manage her presence independently.
Full-Service Political Campaign Brand Build • County Commissioner
I worked with Daryl Flowers to build a complete campaign brand from the ground up — one that felt as genuine and rooted as the candidate himself. Drawing on my background in brand strategy, copywriting, and visual direction, I developed everything from the visual identity and print collateral to the website, social media presence, and a comprehensive management guide so Daryl could run it all independently. The goal was a campaign that spoke to neighbors the way a neighbor would — professional without being political, and personal without being small.
Brand & Identity
Building a political brand from scratch means every decision carries weight. The blue and purple palette was chosen deliberately — blue for authority and trust, purple to add warmth and distinction without leaning into party colors. The yard sign had to work at 35mph. The business card had to feel substantial in someone's hand. The courthouse portrait session was chosen not just for its beauty, but because that limestone building means something to Hardin County voters — it's their courthouse, their county, their candidate standing in front of it.
Digital & Web
A candidate's website is their handshake. For Daryl, I built a complete Squarespace site structured to move visitors naturally from curiosity to connection to action — with a persistent donation footer, multiple contact inquiry types, and an events calendar keeping the community engaged. Social media was built to match: a five-pillar content framework, custom assets, and a Linktree designed to funnel supporters exactly where they needed to go.
Writing & Messaging
Every word written for this campaign had to sound like Daryl — a retired ironworker, a neighbor, and a man who continues to show up for his community. The messaging was centered on what matters at the local level, approachable and grounded, deliberately distanced from partisan political jargon. From the hero line to the three-chapter "About" page to the Facebook welcome post, the copy was built to earn trust with people who can spot inauthenticity from a mile away.
Platform & Content Development • Women in Cinematography
For Women in Cinematography, I built and maintain the organization’s website and social media presence, helping establish a cohesive digital platform for the community. My work includes website development, event promotion, and the creation of recurring content campaigns that highlight members, industry achievements, and organizational milestones. Through consistent visual branding and storytelling, these efforts have supported the group’s growth while strengthening its connection with the cinematography community.
Social Campaigns
To highlight the voices and achievements within the cinematography community, I developed recurring social media campaigns including Her Frame of Mind and Trailblazers. These series showcase individual artists, industry insights, and influential figures shaping the field. By creating a recognizable visual format and editorial tone, the campaigns provided consistent, engaging content while reinforcing the organization’s mission to celebrate and support women working in cinematography.
Community Highlights
In addition to ongoing programming posts, I created specialty content to celebrate milestones and community achievements. This includes congratulatory posts recognizing members’ accomplishments as well as a multi-image end-of-year review that highlighted the organization’s events, collaborations, and growth over the year. These posts helped reinforce a sense of community while visually documenting the impact and momentum of the organization’s work.
Website Build & Maintenance
As part of building the organization’s digital presence, I designed and maintain the Women in Cinematography website, including the creation of event pages and promotional materials for community programming. Event posters and announcements were developed to maintain consistent branding across platforms while clearly communicating upcoming panels, screenings, and industry discussions. This work helped establish a cohesive visual identity for the organization while supporting its growing network of cinematographers and film professionals.
